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train2   How To Marketing Products In Adwords On A Low Budget

One of the most important goals in marketing with Adwords it to keep your costs as low as possible, this is not easy especially if you are new to Adwords and to affiliate marketing, if you follow these instructions your adwords experience will be more enjoyable and you will earn more money if you have towork with a small budget. When we do keyword research to promote products on a small budget, I would suggest doing the following:

  • Search for product specific keywords in that niche market
  • Make a keyword search on Good Keywords, Google keyword tool, cbtrends.com and Spyfu  
  • Separate keywords by search volume and by sub-niche search volume

Each company will probably give you a different set of keywords, that is why we go to different ones, but Googl’s tool will probably give you more. The idea here is to find keywords in the main niche, the sub-niches and sub-niche sub niche as well which have high search volumes and use them in your campaigns when using Adwords. This will help keep your costs down and Google will actually reward you with cheaper rates. When you arrive at the page you must log in- choose your main keyword, this is for the sub niche. In this example I used ECZEMA as my sub niche and HEALTH as my category or main niche.

Type in the funny looking characters and then you can start your research, make a list of all of the keywords that have a search volume not lower than 17.000 per month, and check the competition level of other keywords that have a lower search volume but are rated high in competition. Search each of these keywords to get the highest search volume for the sub-niche keywords and add these to your list. If you know what the niche is, first make a search in that niche for keywords that you can use in your campaign. Next choose the sub- niches sub-niche. You do this in Google by clicking on one of the keywords that you got when you searched for the keyword “eczema” which appear on the left hand side of the list of keywords. Use same procedure as explained in the beginning to choose high ranking keywords out of this list.


When you click on the sub-niche tab or link Google will ask you if you want to choose “Google search”, “Google insight for search” and “show more like this”. Choose “show more like this”, to view more keywords, or “Google search” to see how many websites are using this term in their SEO and marketing efforts. The point is to get keywords that do not have a high CPC rate, but the ones that have a high search volume and a low CPC rate. A keyword like “Health care” for instance would you much more that for a keyword like “health care products” do it this way when you cannot afford to pay high monthly costs for Adwords campaigns to help keep your costs down. When you first start your Adwords campaign use the strongest keywords that you have and always check your ads daily to see which one is working better than the other, and then follow up with the rest of them later when you want to up your CPC.

But first decide how much you want to pay for each click and use those keywords in your budget area. And when you see that your sales percentage or CTR (click thru rate) is  slowly declining, up your CPC and add more keywords, I would suggest as many targeted keywords as you can get. When you do it this, your Adwords costs will stay low and at the same time Google will like you, and this is the most important thing because if Google likes you, you enjoy cheaper CPC prices, and that is your ultimate goal. We will be use this method along with Article Writing to make our campaign much stronger; this we will get more into later on in the book.

So here is a small search that I did while writing this, our keyword is “work from home”. First go to the left side of the page and change the settings at “type match” and start your search with [Broad] keywords to [exact] because you want to get as close to the keyword as possible

Change locations to “all” and choose keywords that have a CPC form $0.10 - $0.60 per click. Check all keywords, and go through all the keywords in the list from high to low. So the first keyword in the list will be “work from home” which at the time of this search had a monthly search count of 201.000, with “High” competition CPC was$1.69. Once you get the results, scroll down the list and choose keywords between $0,10 and $0,60 cent per click. In this search we had the keywords [data entry jobs] with 49.500 searches, and was rated [high] in competition but costs only $0.47 cent per click. We also had [online jobs] with 22.200 monthly searches, CPC $0,57 cent per click [home based jobs] also with 22.200 searches at $0,60 cent per click, [data entry jobs from home] with 18.000 searches for $0,47 cent per click with [high[ competition . and [online jobs at home] with 6,600 searches high competition at $0,37 cent per click.

Once you have written down all of the keywords from the first keyword “work from home”, do the same for the remaining keywords from the original list and build a list of keyword with high competition and low cost and promote your products. Each time you choose new keyword make a new search and choose the less expensive keywords. Do this for all of the keywords with high, medium and low competition in all 3 search categories “Broad” Exact and “Phrase” and go thru all the keywords to build a strong inexpensive competitive keyword list for your Adwords campaign. Each time you choose a new keyword Google will give you a new set of related keywords. If you do it this way Google will reward you with cheaper CPC rates and you can easily make money with your campaign. What you should next is to check the box “only show ideas closely related to my search terms” and this will give you more keywords that you can work with.

Note: To see which keywords the vendor is using simply go to the site and make a right mouse click and choose “view source code” go to the very top of the page and usually under “meta content Keywords” you can see which keywords that the vendor is using to drive traffic to his webpage or sales letter.

 

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